Charitable Giving (charitable + giving)

Distribution by Scientific Domains


Selected Abstracts


Charitable giving: the effectiveness of a revised theory of planned behaviour model in predicting donating intentions and behaviour

JOURNAL OF COMMUNITY & APPLIED SOCIAL PSYCHOLOGY, Issue 5 2007
Joanne R. Smith
Abstract A revised theory of planned behaviour (TPB) model was used to determine the influence of attitudes, norms (injunctive, descriptive and moral norms), perceived behavioural control, and past behaviour on intentions to donate money to charitable organisations. Respondents (N,=,227) completed a questionnaire assessing the constructs of the revised TPB model. Four weeks later, a subsample of respondents (N,=,67) reported their donating behaviour. Hierarchical multiple regression analyses revealed support for the revised TPB model. Attitudes, perceived behavioural control, injunctive norms, moral norms and past behaviour all predicted charitable giving intentions; however, descriptive norms did not predict donating intentions. Donating intentions were the only significant predictor of donating behaviour at Time 2. In addition, a number of beliefs differentiated between those who did and did not intend to donate to charity. Theoretical and applied implications of the results are discussed. Copyright © 2007 John Wiley & Sons, Ltd. [source]


Nostalgia and giving to charity: a conceptual framework for discussion and research

INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 1 2008
Altaf Merchant
Academic work involving nostalgia has shown it to evoke a basket of emotions. This paper proposes a conceptual model that links nostalgia to charitable giving. We argue that the nostalgia evoked by certain NPOs (not-for-profit organizations) is likely to have a bearing on both emotional and familial utility derived by the donor. This in turn is likely to drive the donor commitment to the NPO. Thus by evoking nostalgia, certain NPOs are likely to emotionally engage their current and potential donors, which could facilitate the creation of long-term intimate relationships between them and their donors. However, the extent to which the NPO can evoke nostalgia is likely to depend upon the nostalgia proneness of the donor, the emotional importance of the past experiences evoked by the NPO, and the characteristics of the NPO such as the extent to which the NPO can alleviate the feelings of alienation, discontinuity, and the need for authenticity experienced by the donor. The paper provides a series of research propositions and proposes a research agenda. Copyright © 2007 John Wiley & Sons, Ltd. [source]


How should charitable organisations motivate young professionals to give philanthropically?

INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 1 2004
Rita Kottasz
One hundred and fifty-eight bankers, accountants and corporate lawyers, aged under 40 years, earning more than £50,000 annually and working in the City of London were questioned about their attitudes and behaviour in relation to charitable giving. A conjoint analysis of the respondents' preferences revealed strong predilections for certain types of charitable organisation; for ,social' rewards in return for donating (invitations to gala events and black tie dinners for example); and for well-known charities with established reputations. ,Planned giving' whereby donors receive tax breaks and other financial incentives to donate (as increasingly practised in the USA) did not represent a significant inducement to give so far as this particular sample was concerned. Overall the results suggest that young affluent male City employees constitute a distinct market segment for charity fundraisers, with unique characteristics that need to be addressed when developing donor products. Copyright © 2004 Henry Stewart Publications [source]


Giving to Organizations that Help People in Need: Differences Across Denominational Identities

JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION, Issue 3 2010
Mark Ottoni-Wilhelm
This article uses multiple-year data to examine charitable giving to organizations that help people in need of food, shelter, or other basic necessities. Families that give to basic necessity organizations in any single year are a mix of occasional givers and regular givers. Controlling for family characteristics that affect giving, giving to basic necessity organizations does not vary across Christian denominations and nonaffiliated families in any notable way. However, Jewish families are both more likely to give and, when they do give, give larger amounts. Given recent policy interest in how churches, synagogues, and mosques help with the voluntary provision of a safety net for people in need, the results draw attention to the importance of a research agenda focused on the differences between occasional givers and regular givers and on explaining why Jewish families give more to organizations that help people in need. [source]


Keeping up with the Joneses: The relationship of perceived descriptive social norms, social information, and charitable giving

NONPROFIT MANAGEMENT & LEADERSHIP, Issue 4 2009
Rachel Croson
We study the influence of perceived descriptive social norms on subsequent giving behavior to nonprofits, explore how social information can influence these norms, and provide insight for fundraising practice. A survey conducted in a nonprofit organization first shows that donors use their beliefs about the descriptive social norm to inform their own donation behavior. Donors who believe that others make high contributions tend to make high contributions themselves. Next, a laboratory experiment demonstrates the influence of social information on the descriptive social norm and consequently on giving. These results suggest strategies for fundraising practice. Informing donors of contributions made by another person influences their perceptions about the descriptive social norm, which in turn influences their giving behavior. We conclude with a discussion of theoretical and practical implications. [source]


Hispanic charitable giving: An opportunity for nonprofit development

NONPROFIT MANAGEMENT & LEADERSHIP, Issue 2 2008
Jerry D. Marx
In 2003, the U.S. Census Bureau indicated that Hispanics had become the largest U.S. minority group. Representing 14 percent of the population, more than forty million Hispanics currently live in the United States and are a growing source of charitable giving. This study uses a national probability sample (n = 3,261) to examine variables that may influence Hispanic charitable giving in the United States to private nonprofit organizations. Logistic regression analyses indicated that Hispanics were eight times more likely to donate to human service organizations when using payroll deduction. In addition, Hispanics who were solicited for a donation by telephone were twice as likely to make a donation to educational organizations as Hispanic donors not solicited by phone. Volunteerism was also a predictor of Hispanic charitable giving. U.S. demographic trends and this study's findings suggest that nonprofit leaders, including those responsible for fundraising in private nonprofit organizations, need to be aware of the opportunities for Hispanic charitable support. [source]


Guilt appeals: Persuasion knowledge and charitable giving

PSYCHOLOGY & MARKETING, Issue 8 2007
Sally Hibbert
This paper applies the persuasion knowledge model to explain consumers' responses to charity guilt appeals. With data obtained through a stimuli-driven survey, the research examines the relationships between knowledge of persuasion tactics and charities, and the level of felt guilt experienced in response to an advertisement and subsequent donation intentions. The findings show that guilt arousal is positively related to donation intention, and that persuasion and agent knowledge impact the extent of guilt aroused. The research confirms that consumers are active rather than passive processors of marketing communications by revealing the role of persuasion and agent knowledge as methods of coping with and informing responses to guilt appeals. Specifically, the research finds that manipulative intent and the respondents' skepticism toward advertising tactics in general are negatively related to guilt arousal but that their affective evaluation and beliefs about a charity are positively related to feelings of guilt. However, it also shows that there is a positive direct relationship between perceived manipulative intent and the intention to donate. © 2007 Wiley Periodicals, Inc. [source]


Paved with good intentions: the Hampstead and Clapton schools, 1873,1878

BRITISH JOURNAL OF LEARNING DISABILITIES, Issue 2 2000
David S. Stewart
Summary In terms of the history of education, most people think that 1870 saw the beginning of universal elementary education in the UK, yet few consider what provision was made for those with learning disabilities. The present paper seeks to throw light on the provision made by one authority in London, the Metropolitan Asylums Board. Prior to the establishment of the schools at Darenth in 1878, later known as Darenth Park, the Board established a school in Hampstead, and later, at Clapton for pauper children with learning disabilities. Equipped with classrooms and teachers, these were the first such schools to be funded by rates, as opposed to charitable giving. The present study will reveal that there was, in fact, a strong link with the School Board for London and that certain individuals, frustrated by constraints put on them by one authority, used their considerable skills to make provision through other routes. It was not until the 1970 Education Act that all children became entitled to education in the UK, but the example of the Hampstead and Clapton Schools reveal that attempts were being made 100 years earlier to provide rate-funded education for children with learning disabilities. It might be regarded as a tragedy that philosophies in the intervening years did not reflect the optimism which policy makers in London held in the 1870s [source]


The strategic use of corporate philanthropy: building societies and demutualisation defences

BUSINESS ETHICS: A EUROPEAN REVIEW, Issue 4 2007
David Campbell
This paper examines the strategic use of corporate philanthropy in the 1990s by UK building societies faced with an intensification of societal pressure to change legal form from mutual to corporate status. While the economic case for mutuality has been made elsewhere, this paper examines the observation that community relationships were thought by management to be capable of assisting in the strategic positioning of mutual societies with regard to their legal form. By increasing charitable giving to respond to the level of societal scrutiny and discussion on the issue of mutuality, this paper argues that charitable giving, as one proxy for community involvement, was used as a strategic tool to deflect calls for demutualisation, thereby preserving the existing mutual status of building societies. [source]