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CSR Communication (csr + communication)
Selected AbstractsMaximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR CommunicationINTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS, Issue 1 2010Shuili Du By engaging in corporate social responsibility (CSR) activities, companies can not only generate favorable stakeholder attitudes and better support behaviors (e.g. purchase, seeking employment, investing in the company), but also, over the long run, build corporate image, strengthen stakeholder,company relationships, and enhance stakeholders' advocacy behaviors. However, stakeholders' low awareness of and unfavorable attributions towards companies' CSR activities remain critical impediments in companies' attempts to maximize business benefits from their CSR activities, highlighting a need for companies to communicate CSR more effectively to stakeholders. In light of these challenges, a conceptual framework of CSR communication is presented and its different aspects are analyzed, from message content and communication channels to company- and stakeholder-specific factors that influence the effectiveness of CSR communication. [source] Making sense of CSR communicationCORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, Issue 3 2009Paul Ziek Abstract Although a great deal of research has focused on communicating Corporate Social Responsibility (CSR), the literature is diverse and encompasses a plethora of theories and approaches. It is still unclear what communicative behaviors carry the messages of organizational virtuosity and the implementation of responsible initiatives. What is missing is a simple, inclusive assessment of how organizations explicitly communicate the behaviors that constitute CSR. Accordingly, the purpose of this paper is to provide an illustration of the accounts that constitute CSR communication. Fifty US firms are examined for CSR moves within a variety of organizational contexts. The results show that communicating CSR is limited to large organizations and primarily, that they communicate CSR by conveying information about classically accepted responsible and virtuous behaviors. This patterned communicative behavior is a process that organizations engage in to make sense of CSR. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment. [source] Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR CommunicationINTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS, Issue 1 2010Shuili Du By engaging in corporate social responsibility (CSR) activities, companies can not only generate favorable stakeholder attitudes and better support behaviors (e.g. purchase, seeking employment, investing in the company), but also, over the long run, build corporate image, strengthen stakeholder,company relationships, and enhance stakeholders' advocacy behaviors. However, stakeholders' low awareness of and unfavorable attributions towards companies' CSR activities remain critical impediments in companies' attempts to maximize business benefits from their CSR activities, highlighting a need for companies to communicate CSR more effectively to stakeholders. In light of these challenges, a conceptual framework of CSR communication is presented and its different aspects are analyzed, from message content and communication channels to company- and stakeholder-specific factors that influence the effectiveness of CSR communication. [source] Corporate social responsibility communication: stakeholder information, response and involvement strategiesBUSINESS ETHICS: A EUROPEAN REVIEW, Issue 4 2006Mette Morsing While it is generally agreed that companies need to manage their relationships with their stakeholders, the way in which they choose to do so varies considerably. In this paper, it is argued that when companies want to communicate with stakeholders about their CSR initiatives, they need to involve those stakeholders in a two-way communication process, defined as an ongoing iterative sense-giving and sense-making process. The paper also argues that companies need to communicate through carefully crafted and increasingly sophisticated processes. Three CSR communication strategies are developed. Based on empirical illustrations and prior research, the authors argue that managers need to move from ,informing' and ,responding' to ,involving' stakeholders in CSR communication itself. They conclude that managers need to expand the role of stakeholders in corporate CSR communication processes if they want to improve their efforts to build legitimacy, a positive reputation and lasting stakeholder relationships. [source] | ||||||||||