Behavior Intentions (behavior + intention)

Distribution by Scientific Domains


Selected Abstracts


The Taxonomy, Model and Message Strategies of Social Behavior

JOURNAL FOR THE THEORY OF SOCIAL BEHAVIOUR, Issue 3 2007
TSUEN-HO HSU
ABSTRACT In an era of rising social awareness, both academics and practitioners have been concerned about the effectiveness of pro-social consumer influence strategies. The main assumption here is that for social marketing to succeed one must first understand the factors underlying pro-social consumer behavior. Firstly, drawing on two dimensions (i.e. the welfare receiver and restitution intention) the authors first identify four types of social behavior (altruism, compensation, reciprocity, and egoism). Next, the model describes social behavior as a result of preceding social behavior motivation and actual social behavior intention. Norms and economic evaluation have an impact on social behavior motivation, which in turn influences social behavior intention, eventually leading to actual social behavior. Actual control factors, such as the availability of resources and opportunities, decide whether social behavior intention can really translate into actual social behavior. Finally, authors propose message strategies (incorporating message appeal, message frame and central/peripheral processing) for each type of social behavior. [source]


Nonconscious influences of religion on prosociality: a priming study

EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, Issue 5 2007
Isabelle Pichon
Past literature on the automaticity of social behavior indicates that priming a concept automatically activates related behavioral schemas. In the two present studies we examined the impact of religion on prosociality. In the first study, we tested the impact of subliminal priming of religious concepts on prosocial behavior intentions. We found a main effect of this priming, moderated by valence: prosocial behavior tendencies were stronger when positive religious words had previously been subliminally primed. In the second study, we examined the accessibility of prosocial concepts, after the supraliminal activation of religion. Indeed, we found that not only were religion-related attributes more accessible when primed, but positive religious primes were also able to activate prosocial concepts. While previous research has shown the religion-prosociality link at the explicit level and in terms of the role of individual religiousness, these results indicate that religious concepts by themselves can nonconsciously activate prosocial behavioral schemas. Copyright © 2007 John Wiley & Sons, Ltd. [source]


Preventive HIV Vaccine Acceptability and Behavioral Risk Compensation among a Random Sample of High-Risk Adults in Los Angeles (LA VOICES)

HEALTH SERVICES RESEARCH, Issue 6 2009
Peter A. Newman
Objective. To assess HIV vaccine acceptability among high-risk adults in Los Angeles. Study Setting. Sexually transmitted disease clinics, needle/syringe exchange programs, Latino community health/HIV prevention programs. Study Design. Cross-sectional survey using conjoint analysis. Participants were randomly selected using three-stage probability sampling. Data Collection. Sixty-minute structured interviews. Participants rated acceptability of eight hypothetical vaccines, each with seven dichotomous attributes, and reported post-vaccination risk behavior intentions. Principal Findings. Participants (n=1164; 55.7 percent male, 82.4 percent ethnic minority, mean age=37.4 years) rated HIV vaccine acceptability from 28.4 to 88.6; mean=54.5 (SD=18.8; 100-point scale). Efficacy had the greatest impact on acceptability, followed by side effects and out-of-pocket cost. Ten percent would decrease condom use after vaccination. Conclusions. Findings support development of social marketing interventions to increase acceptability of "partial efficacy" vaccines, behavioral interventions to mitigate risk compensation, and targeted cost subsidies. [source]


Application of the theory of planned behavior to understand intentions to engage in physical and psychosocial health behaviors after cancer diagnosis

PSYCHO-ONCOLOGY, Issue 9 2006
Michael A. Andrykowski
Abstract A cancer diagnosis can trigger change in both lifestyle behaviors and mental health outcomes such as ,growth' and ,benefit-finding'. Assuming changes in mental health outcomes are based upon changes in specific behaviors, the Theory of Planned Behavior (TPB) may facilitate understanding of post-diagnosis change in physical and psychosocial ,health' behaviors. Adults (n=130) ,2 years post-cancer diagnosis completed an internet survey. Current performance and future behavior intentions for two physical (e.g. eating a healthy diet) and four psychosocial (e.g. spending quality time with family/friends; engaging in spiritual or religious activities) health behaviors were assessed. TPB constructs (subjective norm, behavior attitudes, perceived behavioral control) for each of the six behaviors were also assessed. Multiple regression analyses indicated the set of TPB constructs accounted for an increment of 25,53% of variance in behavioral intentions beyond that accounted for by clinical and demographic variables. Among individual TPB constructs, behavioral attitude was most consistently associated with behavioral intentions while subjective norm was least consistently associated with behavioral intentions. The TPB could serve as a comprehensive model for understanding change in both physical and psychosocial health behaviors after cancer diagnosis and could suggest innovative approaches to developing interventions to enhance post-diagnosis ,growth' and ,benefit finding'. Copyright © 2005 John Wiley & Sons, Ltd. [source]