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Relationship Partners (relationship + partner)
Selected AbstractsComparing factor analytical and circumplex models of brand personality in brand positioningPSYCHOLOGY & MARKETING, Issue 10 2009Jia Yao Esther Bao Competition has never been greater, which means it is more important than ever that organizations assess their brand management strategies, including brand personality management. However, little empirical research addresses the brand personality concept, particularly its role in product evaluation. An exception, which views brand personality as a set of human personality characteristics associated with a brand, has been criticized for its use of a factor analytical approach. An alternative approach posits that the brand represents a relationship partner with which the consumer may choose to engage; it corresponds to the interpersonal circumplex approach to personality modeling. The present study compares these two approaches by developing brand positioning maps and predicting consumer outcomes. The results support the factor approach in a purely quantitative sense, but the circumplex approach offers both a richer qualitative explanation of the findings by encompassing a broad spectrum of traits and a more diagnostic prediction of consumer outcomes. The alternative conceptualization of brand personality contained in these results should be of interest to brand managers. © 2009 Wiley Periodicals, Inc. [source] Being Known, Intimate, and Valued: Global Self-Verification and Dyadic Adjustment in Couples and RoommatesJOURNAL OF PERSONALITY, Issue 1 2002Jennifer Katz We contend that closerelationships provide adults with optimal opportunities for personal growth when relationshippartners provide accurate, honest feedback. Accordingly, it was predicted that young adultswould experience the relationship quality with relationship partners who evaluated them in amanner consistent their own self-evaluations. Three empirical tests of this self-verificationhypothesis as applied to close dyads were conducted. In Study 1, young adults in datingrelationships were most intimate with and somewhat more committed to partners when theyperceived that partners evaluated them as they evaluated themselves. Self-verification effects werepronounced for those involved in more serious dating relationships. In Study 2, men reported thegreatest esteem for same-sex roommates who evaluated them in a self-verifying manner. Resultsfrom Study 2 were replicated and extended to both male and female roommate dyads in Study 3.Further, self-verification effects were most pronounced for young adults with high emotionalempathy. Results suggest that self-verification theory is useful for understanding dyadicadjustment across a variety of relational contexts in young adulthood. Implications ofself-verification processes for adult personal development are outlined within an identitynegotiation framework. [source] Attachment transfer among Swedish and German adolescents: A prospective longitudinal studyPERSONAL RELATIONSHIPS, Issue 3 2006WOLFGANG FRIEDLMEIER This prospective longitudinal study investigated whether and in what way different functions of attachment relationships are transferred from parents to reciprocal relationship partners in adolescence. Furthermore, the impact of nationality, romantic relationship status, and individual differences in perceived attachment history and current attachment orientation on the timing and extent of transfer was examined. Adolescents from Sweden and Germany were studied over a 12- to 15-month time span. As predicted, the transfer generally unfolded in a step-by-step process in cross-sectional analyses. However, the predicted direction of transfer from parents to peers could not be confirmed in the prospective analyses. Adolescents who had formed a romantic relationship between assessments showed a stronger transfer from parents to peers compared to those who had not. German adolescents had transferred to a larger extent at Time Point 1, but Swedish adolescents caught up by Time Point 2. Finally, the combination of an insecure history with mother and high current anxiety was linked to a particularly high degree of prospective attachment transfer, whereas an insecure history with mother combined with high current avoidance predicted a particularly low degree of prospective transfer. [source] Willingness to express emotion: The impact of relationship type, communal orientation, and their interactionPERSONAL RELATIONSHIPS, Issue 2 2005Margaret S. Clark This research examines the effects of relationship type (close vs. business), a personality variable (dispositional communal orientation), and the interaction of these two variables on individuals' willingness to express emotions to relationship partners. Results supported our predictions that (a) people are willing to express more emotion in relationships likely to be high in communal strength than in relationships likely to be low in communal strength, (b) individuals high in communal orientation are willing to express more emotion than those who are low in communal orientation, and (c) relationship type and communal orientation interact to influence willingness to express two emotions that reveal weakness and vulnerability (fear and anxiety). Specifically, communal orientation had little effect on willingness to express fear and anxiety in business relationships, whereas high relative to low communal orientation was associated with willingness to express more fear and anxiety within close relationships. [source] The experience and effects of emotional support: What the study of cultural and gender differences can tell us about close relationships, emotion, and interpersonal communicationPERSONAL RELATIONSHIPS, Issue 1 2003Brant R. Burleson Theorists claim that emotional support is one of the most significant provisions of close relationships, and studies suggest that the receipt of sensitive emotional support is associated with diverse indices of well,being. Research highlighting the beneficial outcomes of emotional support raises several important questions: Does emotional support play a similar role in the personal relationships of both men and women and those representing different ethnicities and nationalities? Is what counts as effective, sensitive, emotional support the same for everyone? And when seeking to provide emotional support, do members of distinct social groups pursue similar or different goals? This article reviews and synthesizes empirical research assessing gender, ethnic, and cultural differences in emotional support in the effort to ascertain the extent and import of these differences. Particular attention is given to demographic differences in (a) the value placed on the emotional support skills of relationship partners, (b) the intentions or goals viewed as especially relevant in emotional support situations, and (c) the evaluation of distinct approaches to providing emotional support. Theoretical, methodological, and practical implications of the findings are explored. [source] | ||||||||||