Home  About us  Contact
 

Popular Film (popular + film)

Distribution by Scientific Domains
Humanities and Social Sciences33%

Selected Abstracts

Cigarette Smoking in Popular Films: Does It Increase Viewers' Likelihood to Smoke?,

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, Issue 11 2000
David Hines
The effect of viewing smoking in popular films was investigated. Participants were instructed to rate main characters in scenes from popular films on 12 characteristics (e. g., attractive, sexy, sociable). One group watched 6 scenes from popular films in which the main character they rated was smoking. The other group watched scenes from the same 6 films in which they rated the same main characters who were not smoking. The participants rated the female characters shown smoking less favorably on all rated characteristics, but not the male characters. The male regular and occasional smokers had a higher current desire to smoke if the film characters they had viewed smoked. Both female and male participants who viewed the characters smoking were more likely to indicate a likelihood to smoke than were the participants who viewed the nonsmoking scenes. [source]

Watching Films, Learning Language, Experiencing Culture: An Account of Deaf Culture through History and Popular Films

THE JOURNAL OF POPULAR CULTURE, Issue 2 2006
A. AVONArticle first published online: 21 MAR 200
First page of article [source]

Dispelling Myths About Schizophrenia Using Film

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, Issue 1 2007
Patricia Owen
Portrayals of schizophrenia in popular film contribute to misinformation about treatment of schizophrenia. Can film by used to educate? This study examined the effectiveness of viewing film portrayals of accurate vs. inaccurate information about schizophrenia in correcting misinformation. A video was constructed consisting of segments from popular movies and documentaries that contrasted inaccurate and accurate illustrations of schizophrenia. College students were randomly assigned to either the video presentation or traditional lecture on schizophrenia, and later tested on their knowledge of schizophrenia. Results showed knowledge improvement following both video and lecture, with video having a greater corrective effect for female students after viewing 3 of the 8 segments. These results are discussed with reference to sex-role socialization and empathetic identification. [source]

Critical media literacy and popular film: Experiences of teaching and learning in a graduate class

NEW DIRECTIONS FOR ADULT & CONTINUING EDUCATION, Issue 115 2007
Heather Stuckey
This chapter describes the use of popular film and semiotics for the development of critical media literacy in a graduate-level education course. [source]

Victims and Martyrs: Converging Histories of Violence in Amazonian Anthropology and U.S. Cinema

ANTHROPOLOGY & HUMANISM, Issue 1 2009
Casey High
SUMMARY Since the 1950s, indigenous Waorani people of Amazonian Ecuador have had a prominent place in the evangelical imagination in the United States and Europe because of their reputation for violence. Their symbolic status as "wild" Indians in popular imagination reached its peak in 1956, when five U.S. missionaries were killed during an attempt to convert the Waorani to Christianity. With the opening of a U.S.-produced film in January 2006 about the history of Waorani spear killing, entitled End of the Spear, Waorani violence has become part of a truly global imagination. In juxtaposing the film's Christian-inspired narrative with Waorani oral histories of violence, this article explores how indigenous ideas about predation and victimhood are related to the trope of martyrdom that has become prominent in Christian representations of the Waorani since the 1950s. It suggests that visual media such as popular film hold the potential to recontextualize ethnographic representations and allow us to rethink the ways in which Amazonian cosmologies are related to sociopolitical processes that transcend the temporal and spatial boundaries of ethnographic fieldwork. More generally, the article argues that new anthropological knowledge can be produced through the combination of fieldwork and attention to less conventional sources, such as historical missionary narratives and popular cinema. [source]

Cigarette Smoking in Popular Films: Does It Increase Viewers' Likelihood to Smoke?,

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, Issue 11 2000
David Hines
The effect of viewing smoking in popular films was investigated. Participants were instructed to rate main characters in scenes from popular films on 12 characteristics (e. g., attractive, sexy, sociable). One group watched 6 scenes from popular films in which the main character they rated was smoking. The other group watched scenes from the same 6 films in which they rated the same main characters who were not smoking. The participants rated the female characters shown smoking less favorably on all rated characteristics, but not the male characters. The male regular and occasional smokers had a higher current desire to smoke if the film characters they had viewed smoked. Both female and male participants who viewed the characters smoking were more likely to indicate a likelihood to smoke than were the participants who viewed the nonsmoking scenes. [source]

Values of protagonists in best pictures and blockbusters: Implications for marketing

PSYCHOLOGY & MARKETING, Issue 5 2009
Douglas Charles Beckwith
Understanding the personal values of protagonists in films can provide a foundation upon which to build film marketing campaigns. The research discussed below focused on the personal values of protagonists in 93 films comprising three samples released in the United States between 1996 and 2005 noteworthy for their eminent creativity and/or high profitability. The method used was content analysis with coding based on the adaptations of the Rokeach value descriptors. The most important personal values related to goals were determined to be family security, self-respect, a sense of accomplishment, and true friendship (in all three samples); mature love and wisdom (in two samples); and inner harmony and national security (in one sample each). The most important personal values related to desirable behaviors were being ambitious, capable, courageous, helpful, loving, and responsible (in all three samples); and being honest (in one sample). Longitudinal analyses of the value hierarchies that changed in significance from beginning to end of the films indicated a shift from selfconcern and materialism to societal concerns and altruism. The content analysis methodology used in this study has implications for marketing professionals in that it reveals means of analyzing popular films as source material to garner insights into the personal values of the consumers who attend the films. © 2009 Wiley Periodicals, Inc. [source]

On the trail of 007: media pilgrimages into the world of James Bond

AREA, Issue 3 2010
Stijn Reijnders
Visiting the settings of popular films and TV series has become a growing niche in the tourist market; however, little is known about what makes these visits so appealing. The present research used the case of James Bond ,pilgrims' to explore this issue. Twenty-three interviews were conducted with James Bond fans who had visited one or more Bond film locations in recent years. These interviews indicate that the ,media pilgrimage' into the world of Bond contains playful as well as serious elements. By tracing the world of Bond and temporarily becoming part of this liminal landscape, fans create the opportunity to embody and perform an imagined masculinity. On a theoretical level, this paper contributes to the literature on media pilgrimages, by showing how the symbolic boundary between inside and outside the media is tightly interwoven with other power configurations , in this case, patriarchal notions of masculinity. [source]