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Potential Market (potential + market)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	50%

Selected Abstracts

An Examination of the Effects of WebTrust and Company Type on Consumers' Purchase Intentions

INTERNATIONAL JOURNAL OF AUDITING, Issue 2 2003
Steven E. Kaplan
This study examines the effects of both WebTrust and company type on purchasing intentions in a B2C E-commerce setting. While past studies have focused on the incremental effects of Web assurance services on Web sites, this study extends research by exploring whether WebTrust strengthens purchasing intentions for both known, and unknown, companies. Professional literature suggests that Web assurance seals such as WebTrust will primarily benefit unknown companies. A second contribution of the paper is to propose and test a model of how WebTrust and company type each lead to greater purchasing intentions. Based on a mediation model, WebTrust is expected to influence purchasing intentions through assurance beliefs. Alternatively, company type is expected to influence purchasing intentions through the formation of trusting beliefs. Under our model, because each works through a separate mediating variable, WebTrust and company type are not substitutes for each other. The results support the proposed model showing that WebTrust is mediated by assurance beliefs and company type is mediated by trusting beliefs. These results have important practical implications as they show that all companies, not just the unknown, can benefit from displaying a WebTrust seal. Thus, the results from our study suggest that the potential market for Web assurance services should include all B2C E-commerce companies. [source]

Accessibility and attitudinal barriers encountered by Chinese travellers with physical disabilities

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 3 2007
Yuhua Bi
Abstract The China travel industry is growing rapidly and is expected to grow even more in the next 15 years. Another segment of the population that is increasing is individuals with physical disabilities. China has enacted several laws to enhance the quality of life for individuals with disabilities and to make travel more accessible. Although individuals with physical disabilities travel less than those without disabilities, the potential market is expanding. If travellers with physical disabilities encounter few barriers during their travels, they may travel even more in the future. This study examined four tourism industry sectors in China in terms of the accessibility and attitudinal barriers that participants with physical disabilities encountered. The four sectors were transportation, accommodations, eating,drinking establishments and attractions. Furthermore, comparisons were conducted on the participants' functioning level, income and types of mobility assistive devices they used. Results suggested that participants' functioning level was an appropriate indicator of the amount of barriers they encountered while travelling. Conversely, the amount of barriers encountered by the participants was not predicated by their income or the type of devices they used. Copyright © 2007 John Wiley & Sons, Ltd. [source]

Marketing natural pork: An empirical analysis of consumers in the mountain region

AGRIBUSINESS : AN INTERNATIONAL JOURNAL, Issue 4 2002
Jennifer Grannis
The demand for organic meats, including beef and chicken, has grown dramatically in recent years. Yet, there are few branded pork products. This research examines the potential market for natural pork in the Intermountain West, with emphasis on targeting the market segment most likely to purchase this product at a significant premium. High-income, frequent pork consumers, and those that have purchased natural beef are most likely to purchase natural pork products. With respect to production-related attributes, those concerned about feed additives, and to a lesser degree, the effects of pork production on the environment, are likely target markets. [Econ-Lit subject codes: M310, Q130] © 2002 Wiley Periodicals, Inc. [source]

Effects of carbon fillers in thermally conductive polypropylene based resins,

POLYMER COMPOSITES, Issue 3 2010
Julia A. King
The thermal conductivity of insulating polymers can be increased by adding conductive fillers. One potential market for these thermally conductive resins is for fuel cell bipolar plates. In this study, varying amounts of three different carbon fillers (carbon black, synthetic graphite particles, and carbon nanotubes) were added to polypropylene. The effects of single fillers and combinations of the different fillers were studied via a factorial design. Each single filler caused a statistically significant increase in composite through-plane thermal conductivity at the 95% confidence level, with synthetic graphite causing the largest increase. All of the composites containing combinations of the different fillers caused a statistically significant increase in composite through-plane thermal conductivity. It is possible that thermally conductive pathways are formed that ,link' these carbon fillers, which results in increased composite thermal conductivity. Composites containing 80 wt% synthetic graphite had an in-plane thermal conductivity of 28.0 W/m·K, which is desired for bipolar plates (>20 W/m·K). POLYM. COMPOS., 2010. © 2009 Society of Plastics Engineers [source]

Jack of all trades, master of none?: An alternative to clinical psychology's market-driven mission creep

JOURNAL OF CLINICAL PSYCHOLOGY, Issue 9 2005
Martin Heesacker
The authors C.R. Snyder and T.R. Elliott of this special issue's target article, "Twenty-First Century Graduate Education in Clinical Psychology: A Four Level Matrix Model" (this issue), are right that scientific distinctions should sometimes be de-emphasized in service of understanding the larger scientific vision. However, they take their combining too far, arrogating unto clinical psychology elements best left to their original scholarly disciplines. Snyder and Elliott simply present the next logical step in clinical psychology's longstanding tradition of "mission creep," broadening its focus to encompass new potential markets. Instead, the keeping and sharpening of disciplinary and subdisciplinary boundaries might best serve clinical psychology. The emphasis would shift from mission creep to building links with complementary disciplines and subdisciplines, to tackle issues that require true interdisciplinary scholarship. © 2005 Wiley Periodicals, Inc. J Clin Psychol. [source]

York and its Region in the Eighth and Ninth Centuries AD: An Archaeological Study

OXFORD JOURNAL OF ARCHAEOLOGY, Issue 1 2001
John Naylor
The archaeological study of the early medieval economy, and especially the emporia, has traditionally focused on aspects of long-distance exchange. The paper highlights the need for a more regional focus, by assessing the role and impact of the emporia on the surrounding areas, using York and its region as the basis for the study. Coinage, pottery, and stone artefacts are examined through their regional distributions, and implications for trade and exchange (long-distance, regional and local) discussed. The concluding discussion suggests that York, whilst probably the main centre for long-distance trade, may have been only one of a number of trading centres, and that during the later eighth and ninth centuries, regional exchange may have become increasingly important with the rise of potential markets at a number of inland sites. [source]