			Home About us Contact

Media Markets (media + market)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	71%

Selected Abstracts

TARGETED ADVERTISING: THE ROLE OF SUBSCRIBER CHARACTERISTICS IN MEDIA MARKETS,

THE JOURNAL OF INDUSTRIAL ECONOMICS, Issue 1 2009
AMBARISH CHANDRA
This paper seeks to establish the importance of targeted advertising in media markets. Using zip-code level circulation for U.S. newspapers, I show that newspapers facing more competition have lower circulation prices but higher advertising prices than similar newspapers facing little or no competition. I explain this by showing that newspapers in more competitive markets are better able to segment readers according to their location and demographics. This leads to greater homogeneity in the characteristics of subscribers and raises advertisers' willingness to pay for such readers. The results imply a substantial benefit to advertisers and media firms from targeted advertising. [source]

The Regulation of Media Markets in selected EU Accession States in Central and Eastern Europe

EUROPEAN LAW JOURNAL, Issue 3 2003
Alison Harcourt
When formulating media laws in the early 1990s, these countries were presented with models put forth by advisors from the US and EU Member States. Advisors proposed models based upon their own domestic policy and/or organisation agendas. A resulting ,battle of the models' can be observed with different experts and actors lobbying for the adoption of contrasting regulatory models. Underlying this were often political, economic and trade interests. In particular, ,Western' governments were interested in guaranteeing the opening of new markets, and the stability of these new media markets for Western capital investment, as well as wider political concerns of consolidating democracy in Europe. Interest groups and NGOs wished to transfer their ideas to Eastern Europe often in advocacy of their own agendas in an enlarged Europe. [source]

From National Service to Global Player: Transforming the Organizational Logic of a Public Broadcaster

JOURNAL OF MANAGEMENT STUDIES, Issue 6 2010
André Spicer
abstract We present organizational logics as a meso-level construct that lies between institutional theory's field-level logics and the sense-making activities of individual agents in organizations. We argue that an institutional logic can be operationalized empirically using the concept of a discourse , that is, a coherent symbolic system articulating what constitutes legitimate, reasonable, and effective conduct in, around, and by organizations. An organization may, moreover, be simultaneously exposed to several institutional logics that make up its broader ideational environment. Taking these three observations together enables us to consider an organizational logic as a spatially and temporally localized configuration of diverse discourses. We go on to show how organizational logics were transformed in the Australian Broadcasting Corporation between 1953 and 1999 by examining the changing discourses that appeared in the Corporation's annual reports. We argue that these discourses were modified through three main forms of discursive agency: (1) undertaking acts of ironic accommodation between competing discourses; (2) building chains of equivalence between the potentially contradictory discourses; and (3) reconciling new and old discourses through pragmatic acts of ,bricolage'. We found that, using these forms of discursive agency, a powerful coalition of actors was able to transform the dominant organizational logic of the ABC from one where the Corporation's initial mission was to serve national interests through public service to one that was ultimately focused on participating in a globalized media market. Finally, we note that discursive resources could be used as the basis for resistance by less powerful agents, although further research is necessary to determine exactly how more powerful and less powerful agents interact around the establishment of an organizational logic. [source]

The Adverstising Market in a Product Oligopoly

THE JOURNAL OF INDUSTRIAL ECONOMICS, Issue 3 2004
Anthony Dukes
A model is developed in which producers in a differentiated product market compete in prices and informative advertising. The model also includes commercial media, which are linked to producers through the advertising market and to consumers through the media market. We investigate how certain market parameters, such as media market differentiation or product market differentiation, affect the competitive level advertising chosen in the market. The model shows that less product differentiation or more media differentiation leads to a higher market level of advertising. In the case of sufficiently high media differentiation, levels of advertising are in excess of the social optimum. [source]

The Regulation of Media Markets in selected EU Accession States in Central and Eastern Europe

Horizontale Fusionen auf zweiseitigen Märkten am Beispiel von Printmedien

PERSPEKTIVEN DER WIRTSCHAFTSPOLITIK, Issue 3 2006
Ralf Dewenter
This discussion frequently neglects the particularities of media markets, for example the mutual interconnection of advertising and media markets, i.e. of "two-sided markets". In this paper the impact of "two-sided markets" on mergers is analyzed. The results indicate that an intensive analysis of each case because of the heterogeneity of each market and a stronger economization of merger control would be useful. The basis for an economization could be quantitative analyses that are conducted using existing market data. The print media market is an example of the peculiarities of "two-sided markets" at which network externalities lead to pricing behavior that deviates from that on normal markets. [source]