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Market Niche (market + niche)

Distribution by Scientific Domains

Humanities and Social Sciences	50%

Selected Abstracts

The Rise of Kenyan Supermarkets and the Evolution of their Horticulture Product Procurement Systems

DEVELOPMENT POLICY REVIEW, Issue 6 2004
David Neven
Supermarkets are rapidly penetrating urban food retail in Kenya and spreading well beyond their initially tiny market niche among the urban middle class into the food markets of lower-income groups. Having penetrated processed and staple food markets much earlier and faster than fresh foods, they have recently begun to make inroads into the fresh fruits and vegetables category. Supermarkets in Kenya already buy about half the volume of produce exported, and thus represent a significant new ,dynamic market' opportunity for farmers. The important changes in their procurement systems bring significant opportunities and challenges for small farmers, and have implications for agricultural diversification and rural development programmes and policies. [source]

IT for niche companies: is an ERP system the solution?

INFORMATION SYSTEMS JOURNAL, Issue 1 2007
Kai A Olsen
Abstract., Niche companies are per definition idiosyncratic. They survive in a competitive world by mastering a small market niche, providing what their customers need. This often requires a flexible organization, and the ability to customize products. To be more efficient, many of these companies rely on extensive use of IT, often by installing general Enterprise Resource Planning (ERP) systems. These systems have grown from isolated systems that handle planning based on incoming orders and the component structure of the various products, to systems with ambitions to embrace the total functioning of the company including vendor and customer relation management. In this paper, we present four case studies. One company is a part of a large enterprise, but performs niche functions within this enterprise. The other three are small- or medium-sized enterprises. Each of these performs in small niche markets. Common to all is the fact that they encounter problems with the utilization of their ERP systems. The major problem seems to be that the ERP system has an inherent business model that may not conform to the needs of the company. Without a good understanding of the underlying models and the constraints under which the fundamental algorithms operate, it is difficult to use these systems correctly. Even excellent systems may give bad results if they are applied to situations where they are not suited. Further, the monolithic structure of an ERP system, with a rather complicated parameter setting, is often insufficient to mould the system to the needs of a niche company. We discuss these problems based on our four case studies, and offer alternative approaches that may be considered. [source]

Philip Corboy and the Construction of the Plaintiffs' Personal Injury Bar

LAW & SOCIAL INQUIRY, Issue 2 2005
Sara Parikh
Drawing on the career of Philip Corboy, this article examines the construction of the plaintiffs' personal injury bar in the second half of the 20th century. Through a relational biography based on Mr. Corboy's career, we look at the development of this subprofession in the context of the sociopolitical environment within which Mr. Corboy and his peers operated, the social capital they possessed, and the particular strategies they used as they worked to establish both a professional and market niche. This analysis shows how and why Mr. Corboy and his peers constructed a thriving subprofession that is characterized by a unique blend of working-class ideology, trial craft, professional bar leadership, Democratic politics, local philanthropy, and a market referral system,all of which reinforce the dominance and prestige of its own elite. [source]

Balancing product and process sustainability against business profitability: sustainability as a competitive strategy in the property development process

BUSINESS STRATEGY AND THE ENVIRONMENT, Issue 2 2009
John R. Bryson
Abstract This paper explores the activities of two UK-based property development companies that have integrated sustainability into their business models as a source of competitive advantage in response to an evolving public sector sustainability agenda. These companies have combined different individual competencies and developed new routines and business practices that provide them with distinctiveness in the marketplace. These new routines represent entrepreneurial behaviour constructed around the identification of profitable market niches based on values derived from incorporating sustainability into private sector business models. This incorporation requires the development of a framework for balancing sustainability and related value systems against more mainstream concerns with maximizing profitability. This paper identifies this framework and explores the ways in which these firms have developed a discursive formation of profit and value that is used to balance the tensions that exist in a business model formulated around balancing a double bottom line. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment. [source]