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Internal Communication (internal + communication)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	85%

Selected Abstracts

Managing stakeholders or the environment?

CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, Issue 1 2009
The challenge of relating indicators in practice
Abstract Many organizations present their environmental work in the form of annual reports and use the indicators in them for follow-up. However, internal communication and management is needed for environmental improvements. The indicators found in reports may be suitable for external communication, but are they also suitable internally and operationally? This article reviews the existing literature on environmental indicators. With the help of an operational approach, from organisation theory, and a life-cycle approach, indicators are analysed. The analysis shows that formulating indicators for internal management is not an easy task; available guidelines are of little help. It is concluded that the environment can be managed internally by relating indicators. Therefore, an additional set of indicators for internal management and a wider responsibility for the life cycle are recommended. The analysis and recommendations are illustrated with examples drawn from the field of property management. Copyright © 2008 John Wiley & Sons, Ltd and ERP Environment. [source]

American Eagle Outfitters creates a branded intranet that unites its associates

GLOBAL BUSINESS AND ORGANIZATIONAL EXCELLENCE, Issue 2 2010
Richard Borden
This trend-leading specialty retailer has produced a branded, popular platform for internal communications to link its rapidly growing roster of associates and locations. Employee-generated content reflects the fresh, fun culture and brands of American Eagle Outfitters, while a user-friendly content management system, with appropriate checkpoints, enables contributors with no information technology experience to post and refresh information quickly. The author discusses some of the intranet's key features; its network of news agents across the company; and the challenges of meeting the internal communication needs of an expanding business with a young workforce whose expectations for immediacy of information are driven by the latest communication and Internet technologies. © 2010 Wiley Periodicals, Inc. [source]

Organisational communication and supportive employees

HUMAN RESOURCE MANAGEMENT JOURNAL, Issue 3 2004
Jan A. de Ridder
The importance of the social dimension of organisations is currently a strong focus of emphasis in the literature. From a managerial perspective, however, it is important that the community spirit within an organisation falls in line with its strategic direction. The study discussed in this article shows that high quality internal communication may be important in encouraging such a supportive attitude. What is considered ,good' internal communication does not directly engender more support for the organisation's strategic direction. However, evidence from research in five organisations (with 791 respondents distributed across 19 work units) suggests that there are two ways to foster support. One is to create a sense of commitment within the organisation; the other is to establish trust in the management. Both approaches appear to have a positive relationship with good internal communication. The quality of task-related communication is important in creating commitment. What is vital in creating trust, however, is the quality of non-task-related communication. The study at the focus of this article addresses the following question: does organisational communication help foster a positive attitude towards the strategic direction of an organisation? [source]

Promoting eco manufacturing: an Australian case

JOURNAL OF PUBLIC AFFAIRS, Issue 4 2008
Roumen Dimitrov
This paper analyses the communication campaign of a small industry plant, the Fuji Xerox Eco Manufacturing Center in Sydney, Australia. Disproportionably to its size, it has become a national and world leader in the push for waste free, sustainable manufacturing. The rarity of the case,a resource-poor for-profit organization taking the role of an influential advocate,helps to highlight the centrality of public relations in the promotional mix. I examine ,remanufacturing' not as a one-off technical innovation, but as prolonged internal and external communication campaign. I also stress on the public character of internal communication, where public relations is instrumental from the start. I draft and discuss an alternative model of integrated marketing communications for small businesses and nonprofits. Integration happens here on personnel rather than organizational (interdepartmental) level. The more such organizations turn towards external causes and multiple publics,as in this case of industrial advocacy and public affairs,the more likely public relations transforms from a component into the organizing principle of the communication strategy. Copyright © 2008 John Wiley & Sons, Ltd. [source]

Calculating the ROI on internal communications

EMPLOYMENT RELATIONS TODAY, Issue 1 2002
Robert W. Sprague
First page of article [source]

Exelon engages employees in climate-change challenge

GLOBAL BUSINESS AND ORGANIZATIONAL EXCELLENCE, Issue 3 2010
Howard N. Karesh
Exelon Corporation, one of the first U.S. utilities to advocate for federal climate-change legislation, has moved into uncharted territory as it seeks to fully engage employees in its ambitious goal for significant reduction in greenhouse gas emissions by 2020 and its roadmap to a low-carbon future. Despite a multipronged internal communications program, enterprise-level efforts did not sustain the employee enthusiasm that accompanied the July 2008 launch of the Exelon 2020 low-carbon roadmap, and the company went back to the drawing board. The Exelon 2020 Engagement Team,this time rechartered around action rather than conversation about employee environmental initiatives,has driven a second round of efforts. The early success of an employee film festival, a contest around at-home energy conservation, and empowering local green councils to run with the ball has fueled cautious optimism that employees are finally jumping aboard. © 2010 Wiley Periodicals, Inc. [source]