Hedonic Benefits (hedonic + benefit)

Distribution by Scientific Domains

Selected Abstracts

Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement

P. Sullivan
Abstract Apparel retailers need more information to reach and increase patronage from Generation Y with $150 billion purchasing power. Experiential retailing, involving one or more of the five senses, helps create utilitarian and hedonic benefits for brick-and-mortar apparel shoppers. However, little is known about how Generation Y responds to experiential strategies. This study of Generation Y brick-and-mortar apparel shoppers, using a cohort approach, seeks to determine which dimensions of a shopping experience, as well as shopping involvement level and demographics, are associated with store preference and patronage intent. [source]

The value increment of mass-customized products: an empirical assessment

Martin Schreier
The primary argument in favour of mass customization is the delivery of superior customer value. Using willingness-to-pay (WTP) measurements, Franke and Piller (2004), Journal of Product Innovation Management, 21, 401,415 have recently shown that customers designing their own watches with design toolkits are willing to pay premiums of more than 100% (,WTP). In the course of three studies, we found that this type of value increment is not a singular occurrence but might rather be a general phenomenon, as we again found average ,WTPs of more than 100% among customers designing their own cell phone covers, T-shirts and scarves. Building on this, we discuss the sources of benefits that are likely to explain this tremendous value increment. We argue that compared to conventional standard products, a mass-customized product might render the following utilitarian and hedonic benefits: (1) First, the output might be beneficial as self-designed products offer a much closer fit between individual needs and product characteristics. In addition to this mere functional benefit, extra value might also stem from (2) the perceived uniqueness of the self-designed product. As the customer takes on the role of an active co-designer, there may also be two general ,do-it-yourself effects': (3) First, the process of designing per se is likely to allow the customer to meet hedonic or experiential needs (process benefit). (4) Customers may also be likely to value the output of self-design more highly if they take pride in having created something on their own (instead of traditionally buying something created by somebody else). This is referred to as the ,pride of authorship' effect. Copyright 2006 John Wiley & Sons, Ltd. [source]

Thrift shopping: Combining utilitarian thrift and hedonic treat benefits

Fleura Bardhi
Abstract Through an ethnography of shopping that takes place in five thrift stores in a US midwestern town, the authors examine the role of thrift in a shopping process that is both economic and hedonic,,thrift shopping'. Taking a dialectical perspective on the study of shopping (Sherry, 1990), Miller's (1998) findings on the role of thrift are extended by showing that in the thrift shopping context thrift coexists with treat, and the pursuit of thrift can itself become a hedonic experience. In addition, the authors identify six ways in which consumers practise thrift in thrift shopping and the hedonic benefits that they derive from this money-saving activity. The findings challenge the traditional frugality perspective of dichotomising thrift and hedonic desire being opposite and contradictory orientations. Copyright 2005 John Wiley & Sons, Ltd. [source]

Design for synergy with brand or price information,

Ravindra Chitturi
Customers' preference for the hedonic benefits (e.g., aesthetics) and utilitarian benefits (e.g., functionality) offered by a product varies depending on the context,buying versus selling, and choice versus willingness-to-pay. However, a customer's preference formation could involve brand information or price information in addition to the benefits offered by the product. It is unclear how the consideration of brand or price information influences customers' relative preference for hedonic and utilitarian product benefits. Does this information alter preference in favor of a product that offers greater utilitarian or greater hedonic benefits, and why? The results show that (1) hedonic (utilitarian) attributes have a significantly stronger influence on consumer preference when accompanied by a strong (weak) versus a weak (strong) brand; and (2) in the presence of price information, hedonic attributes have a dominant influence on consumer preference compared to in the absence of price information. The article concludes with a discussion of the theoretical contributions and managerial implications of design for synergy with brand or price information. 2010 Wiley Periodicals, Inc. [source]