Home About us Contact
|
Home About us Contact | ||
|
|
||
Affective Tone (affective + tone)
Selected AbstractsYoung African American mothers' changing perceptions of their infants during the transition to parenthood,INFANT MENTAL HEALTH JOURNAL, Issue 5 2009Cynthia O. Lashley Although theory and empirical research with middle-class, mostly White women have suggested that motherhood is an important developmental transition for women, rarely have investigations of adolescent motherhood systematically examined developmental change. This study examines one aspect of change during the transition to parenthood: the mother's emerging perception of her infant. During pregnancy and at 4 months' postpartum, 220 urban African American mothers between the ages of 13 and 21 years were asked to describe their infants. Content analysis of their responses and ratings of the affective tone of the responses suggest that there are changes from pregnancy to 4 months after the birth that parallel shifts noted in literature on women going through the transition to motherhood as adults. Between pregnancy and 4 months, there was a decreasing focus on infant health and physical appearance and an increasing focus on infant behavioral achievements and personality characteristics. Of particular importance to mothers was that their infants be "good" babies who were easy to care for and were easily accepted by the family. Mothers imagined physical similarities with their infants during pregnancy and describe aspects of their interaction and emotional bond with their infants at 4 months. Overall, mothers' descriptions of their babies were quite positive, increasingly positive over time, and offered little evidence that for these young African American women the transition to parenthood was problematic. [source] PREDICTING 2-YEAR MARITAL SATISFACTION FROM PARTNERS' DISCUSSION OF THEIR MARRIAGE CHECKUPJOURNAL OF MARITAL AND FAMILY THERAPY, Issue 4 2002Christina B. Gee This study tested whether the observed marital interactions of partners follwing a marriage checkup predicted marital satisfaction 2 years later. In addition, this study examined whether recommendations to pursue therapy predicted subsequent treatment seeking and whether changes in marital distress follwing the checkup remained stable over 2 years. Results suggest that the affective tone of a couple's interaction predicts later marital satisfaction. Further, receiving a treatment recommendation predicted subsequent treatment seeking for wives. Finally, support was found for the hypothesis that changes in marital distress are self-sustaining. [source] The influence of gender on mood effects in advertisingPSYCHOLOGY & MARKETING, Issue 3 2003Brett A. S. Martin The main objective of this article is to study the impact of gender on mood effects in relation to attitude toward the ad and brand attitudes. Specifically, gender, mood state, and ad affective tone are posited to interact. Data from an experiment support two hypotheses predicting the most favorable combinations of mood and affective tone for males and females for attitude toward the ad. Findings also support previous research that female gender and sad moods, respectively, result in more detailed processing. Limitations and future research directions are discussed. © 2003 Wiley Periodicals, Inc. [source] | ||||||||||