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Consumer Reactions (consumer + reaction)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	80%

Selected Abstracts

Consumer reaction to product recalls: factors influencing product judgement and behavioural intentions

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 1 2007
Celso Augusto De Matos
Abstract In order to evaluate the factors influencing consumers' responses to product recalls, two surveys were conducted among Brazilian automobile owners and two regression models tested. Results indicated that (i) product judgement was significantly affected by corporate social responsibility (CSR), blame attributed to the company and whether or not consumers had a car made by the brand considered; and (ii) behavioural intentions were significantly affected by CSR, consumers' involvement with the message, perceived danger, product judgement and whether or not consumers had a car made by the brand considered. Findings revealed, however, that CSR is a better predictor of the product judgement than of the behavioural intentions, in accordance with recent studies indicating that CSR affects consumer judgements and behaviour differently. Finally, these two models are discussed and compared with previous research. [source]

CONSUMER PERCEPTION OF SANDINESS IN DULCE DE LECHE

JOURNAL OF SENSORY STUDIES, Issue 2 2008
ANA GIMÉNEZ
ABSTRACT Sandiness, one of the most common defects of dulce de leche, is caused by lactose crystallization. In order to study consumer reaction to the presence of different levels of this defect, survival analysis statistics was applied to the consumer acceptance/rejection data of the samples. Limits for this defect were estimated by working with 10% and 25% consumer rejection probabilities. The consumers were also asked to score the sample sandiness according to their perception, using a 9-point scale. Cluster analysis and correspondence analysis performed showed the heterogeneity of the consumer responses toward sandiness in dulce de leche. Significant correlations were established between consumer sandiness and the number of crystals and sandiness as measured by a panel of trained assessors, the latter being the best indicator of sandiness as perceived by the consumers. It could be established that the consumers' and assessors' sandiness perception is clearly influenced by the presence of agglomerates, their size distribution and number. PRACTICAL APPLICATIONS Sandiness is an important defect for a segment of consumers who rejected samples with high levels of sandiness, suggesting the importance of avoiding the occurrence of this defect. Survival analysis methodology was used to estimate the maximum level of sandiness in dulce de leche before consumers reject it. As sandiness is a sensory defect that often limits the shelf life of dulce de leche, the calculated sensory limits could be used in future studies to estimate the sensory shelf life of dulce de leche. [source]

Social entrepreneurship: understanding consumer motives for buying The Big Issue

JOURNAL OF CONSUMER BEHAVIOUR, Issue 3 2005
Sally A. Hibbert
Abstract This paper examines consumer response to a particular social entrepreneurship initiative, The Big Issue. Focusing on consumer motivation, the research explores the utilitarian value of the product as compared to the desire to help the homeless as the primary motivation for purchase. The research found that, although the utilitarian value partly motivated purchase, consumers widely perceived there to be a helping dimension to the exchange. Consumers valued the empowerment goals espoused by The Big Issue and found it rewarding to play a part in the empowerment process. The appearance and manner of The Big Issue vendors influenced consumer reactions to the initiative, indicating a need for careful management of ,beneficiary portrayal' in this context. [source]

Validity, reliability, and applicability of psychophysiological techniques in marketing research

PSYCHOLOGY & MARKETING, Issue 2 2008
Yong Jian Wang
A variety of psychophysiological techniques have been used in the measurement of consumer reactions to marketing stimuli since the 60s. The objectives of this paper are: (1) to present a descriptive review of the psychophysiological techniques and (2) to discuss critical concerns about validity, reliability, and applicability of these psychophysiological techniques raised by previous research. The strengths and weaknesses of ten major psychophysiological techniques are analyzed on the basis of the summaries of 67 marketing studies that have employed psychophysiological techniques. This study shows a need for marketing research to establish validity and reliability and to emphasize applicability when psychophysiological techniques are to be used. Meeting such a need requires an understanding of the nuanced psychophysiological process that links particular psychological antecedents and the physiological consequences being measured. A framework for analyzing this psychophysiological process in marketing research is provided. © 2008 Wiley Periodicals, Inc. [source]

Consumer Perceptions of Promotional Offers in the Performing Arts: An Experimental Approach

CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES, Issue 3 2004
Alain D'Astous
This article reports the results of an experimental study in which four characteristics of sales promotions in the performing arts were manipulated: the type of promotion, the type of performance, the attractiveness of the performance, and the fit between the promotion and the performance. The results show that these factors had interactive effects on consumer reactions. Thus, although the fit between the promotion and the performance had a generally positive impact on consumer appreciation of the promotional offer, this effect was more important when the performance was more attractive. Sales promotions that closely fit the performing arts category were less likely to be perceived as manipulative when the performances were less attractive. We conclude that more research is needed on this managerially relevant topic in light of the complex dynamics that appear to underlie the relationships between the characteristics of sales promotions and consumer reactions. Résumé Cet article présente les résultats d'une étude expérimentale dans laquelle quatre facettes d'une promotion des ventes dans le contexte des arts de la scène ont été manipulées: le type de promotion, le type de performance, l'attrait de la performance et le lien entre la promotion et la performance. Les résultats montrent que ces facteurs ont des effets interactifs sur les réactions des consommateurs. Ainsi, même si le lien entre la promotion et la performance a un impact positif sur l'appréciation d'une offre promotionnelle, cet impact est plus important lorsque la performance est plus attrayante. Les promotions des ventes qui ont un lien fort avec le type d'art de la scène sont moins susceptibles d'être perçues comme des tentatives de manipulation. On conclut qu'il est nécessaire defaire plus de recherche sur ce sujet qui est pertinent pour les gestionnaires étant donné l'apparente complexité qui sous-tend les relations entre les caractéristiques des promotions des ventes et les réactions des consommateurs. [source]