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Consumer Motivation (consumer + motivation)
Selected AbstractsJonson's Joyless Economy: Theorizing Motivation and Pleasure in VolponeENGLISH LITERARY RENAISSANCE, Issue 1 2008Oliver Hennessey Departing from a tradition of expedient, often pious, interpretations of Volpone as a straightforward fable of avarice, miserliness, and material misappropriation, this essay takes a fresh look at old Volp's actions in the light of radical reconsiderations of consumer motivation by the contemporary economist, Tibor Scitovsky. Scitovsky's The Joyless Economy broke with conventional economic doxa by asking whether modern consumer behavior was in fact irrational, and, further, whether Americans are encouraged to pursue styles of life that foster ennui. Applying the Scitovskian paradigm to another commodity culture, Volpone's seventeenth-century Venice, forces us to confront an aspect of the play most usually finessed: the joy of gulling. Volpone, and early modern city comedy more generally, offers us a chance to examine the multi-faceted response of individuals in the early Seventeenth Century coming to terms with Europe's expanding commercial scene and the commodity culture to which the playhouse responded, and within which it was implicated. [source] Social entrepreneurship: understanding consumer motives for buying The Big IssueJOURNAL OF CONSUMER BEHAVIOUR, Issue 3 2005Sally A. Hibbert Abstract This paper examines consumer response to a particular social entrepreneurship initiative, The Big Issue. Focusing on consumer motivation, the research explores the utilitarian value of the product as compared to the desire to help the homeless as the primary motivation for purchase. The research found that, although the utilitarian value partly motivated purchase, consumers widely perceived there to be a helping dimension to the exchange. Consumers valued the empowerment goals espoused by The Big Issue and found it rewarding to play a part in the empowerment process. The appearance and manner of The Big Issue vendors influenced consumer reactions to the initiative, indicating a need for careful management of ,beneficiary portrayal' in this context. [source] MOTIVATIONS FOR PRODUCT CONSUMPTION: APPLICATION OF A PROBABILISTIC MODEL TO ADOLESCENT SMOKINGJOURNAL OF SENSORY STUDIES, Issue 2 2004DANIEL M. ENNIS ABSTRACT This paper describes a method that can be used to investigate consumers' reported reasons for using a particular product. This method is applied to ratings of degree of agreement with statements about reasons for product use. The method is illustrated using data on self-reported reasons for smoking among adolescents. The approach used is based on a probabilistic model of similarity (Ennis et al. 1988) and provides a display of the density of respondents' individual motivations concurrent with their perceptions of the statements. Factor analysis and its derived factor scores provide complementary information which is used to understand the interdependence of smoking motivations with the age of respondents and their degree of smoking. The probabilistic similarity model has many applications in studying consumer motivations such as those involved in the consumption of particular food and personal care products. [source] When Do Nutrient Content and Nutrient Content Claims Matter?JOURNAL OF CONSUMER AFFAIRS, Issue 1 2007Assessing Consumer Tradeoffs Between Carbohydrates Substantial concern about the wide variety of carbohydrate-related claims appearing on consumer packaged food products have been expressed by members of both the marketing and public policy communities. As a result, a number of petitions requesting the establishment of carbohydrate levels required for a low-carbohydrate nutrient content claim have been submitted to the Food and Drug Administration, and the agency is considering the establishment of criteria for such a claim. This research examines the potential effects of a "low-carbohydrate" claim, relative to the effects of a "low-fat" claim, across selected product fat and carbohydrate levels. The study also considers whether consumers' motivation to process nutrition information serves as a potential moderator of the effects of the nutrient content claims and nutrient levels on the dependent measures. As predicted, the results show key differences across consumer motivation levels. The policy implications of our findings are discussed. [source] Food for thought: the effect of counterfactual thinking on the use of nutrition informationJOURNAL OF CONSUMER BEHAVIOUR, Issue 3 2010Khaled Aboulnasr In three experiments, we examine the efficacy of counterfactual thinking (CFT) as a strategy to enhance consumers' motivation to process and use nutrition information on food packages. In the first study, we test whether CFT leads to greater motivation to process nutrition label information in the process of forming product attitudes. We also test whether motivation mediates the relationship between CFT and the influence of the nutrition label in product evaluation. In a second study, we test the effect of upward versus downward CFT on motivation. We also examine whether nutrition information on food packages moderates the relationship between CFT and product attitudes. In a third study, we examined the duration of the motivational effect of CFT. Results from the three studies support the role of CFT as a mechanism that enhances consumers' motivation to elaborate on and use nutrition information to form product attitudes. Copyright © 2010 John Wiley & Sons, Ltd. [source] | ||||||||||